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Exploring the potential for introducing crowdsourced e-health services
Miroslav Kendrišić1, Branka Rodić2, Aleksandra Labus1
1Department for e-business, University of Belgrade - Faculty of Organizational Sciences, Belgrade, Serbia.
Abstract:
The study had two primary goals: (1) to propose a methodological approach for introducing crowdsourced e-health services within healthcare institutions, and (2) to evaluate the readiness of citizens to adopt the proposed services. The proposed methodological approach addresses the essential infrastructural elements required for introducing crowdsourced e-health services, including their integration into institutional web portals and alignment with broader national digital health systems. By enabling structured citizen participation and facilitating dynamic data exchange among key stakeholders, the approach supports the modernization of healthcare service delivery. This research examined young citizens' readiness to use crowdsourced e-health services to assess the potential for adopting the proposed method. The findings indicate that perceived value is positively influenced by trust, while both perceived value and perceived behavioral control have a significant impact on the intention to contribute. This research introduces an original methodological approach tailored to support the implementation of crowdsourced e-health services within healthcare institutions. The proposed model stands out for its adaptability, as it combines communication, collaboration, crowdsourcing, and payment services within a unified structure. Its flexibility allows integration across different institutional levels, promoting citizen participation and enabling more transparent, efficient, and needs-driven healthcare delivery.
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