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Published on: December 9, 2012
Optimizing sustainability performance through digital dynamic capabilities, green knowledge management, and green
Raed Abbas Al-Husain1, Tarik Ali Jasim2, Viju Mathew3
1Department of Information Systems and Operations Management, College of Business Administration, Kuwait University, 13060, Al-Shadadiya, Kuwait. raed.husain@ku.edu.kw.
Digital dynamic capability enhances sustainable performance in tourism and hospitality. Green knowledge management and green technology innovation significantly mediate this relationship, offering insights for sustainable business success.
Area of Science:
- Tourism and Hospitality Management
- Business Strategy
- Information Systems
Background:
- Growing emphasis on sustainability in tourism and hospitality.
- Limited understanding of digital dynamic capability's role in sustainable performance.
- Unexplored mediating effects of green knowledge management and green technology innovation.
Purpose of the Study:
- To investigate the impact of Digital Dynamic Capability (DDC) on Sustainable Performance (SP) in the tourism and hospitality sector.
- To examine the mediating roles of Green Knowledge Management (GKM) and Green Technology Innovation (GTI) in the DDC-SP relationship.
- To provide empirical evidence from the Egyptian tourism and hospitality industry.
Main Methods:
- Quantitative research approach.
- Partial Least Squares Structural Equation Modeling (PLS-SEM) technique.
- Analysis of 430 survey responses from employees in Egyptian five-star hotels and Category A travel companies.
Main Results:
- Digital Dynamic Capability positively impacts Sustainable Performance, Green Knowledge Management, and Green Technology Innovation.
- Green Knowledge Management and Green Technology Innovation positively influence Sustainable Performance.
- Digital Dynamic Capability significantly enhances Sustainable Performance through the mediating effects of Green Knowledge Management and Green Technology Innovation.
Conclusions:
- Digital dynamic capability is a key driver of sustainable performance in the tourism and hospitality industry.
- Green knowledge management and green technology innovation are crucial mediators in leveraging digital capabilities for sustainability.
- Findings offer practical implications for organizations seeking to achieve sustained success through innovation and sustainability.
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