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Engagement in Plastic Surgery Content on YouTube: A Comprehensive Analysis.
Pearl Shah1, Brennan Bogdanovich2, Parth Patel2
1Medical College of Georgia at Augusta University, Augusta, GA, USA. peshah@augusta.edu.
Aesthetic Plastic Surgery
|July 7, 2025
Summary
YouTube plastic surgery videos are predominantly narrated by males. Female speakers use more authentic and emotional language, highlighting a need for better representation in online plastic surgery content.
Area of Science:
- Medical Communications
- Digital Health Trends
- Plastic Surgery Dissemination
Background:
- YouTube is a primary source for online information, attracting over 2 billion users globally.
- Plastic surgery information is widely accessible on YouTube, serving as a key platform for public engagement.
- Understanding trends in plastic surgery content on YouTube is crucial for effective communication.
Purpose of the Study:
- To identify trends in YouTube videos discussing common plastic surgery search terms.
- To analyze narrator gender, channel type, and language patterns in plastic surgery videos.
- To inform plastic surgeons on tailoring content for social media reach.
Main Methods:
- Analysis of top-ranking YouTube videos for six common plastic surgery search terms.
- Extraction of video characteristics and transcripts for linguistic analysis.
- Utilized Linguistic Inquiry and Word Count software for transcript analysis.
Main Results:
- Significant differences in audience engagement were observed across search topics (p < 0.05).
- Male speakers predominated (60%), with variations by channel type and topic (e.g., gynecomastia).
- Female speakers employed more authentic (p=0.01) and emotional (p=0.012) language than male speakers.
Conclusions:
- Plastic surgeons should understand YouTube trends to optimize content and social media engagement.
- There is a need for improved representation of diverse voices in online plastic surgery information.
- Tailoring content based on linguistic patterns can enhance audience connection.
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