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Related Experiment Video

Updated: Sep 16, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience

Marco Bilucaglia1,2, Luca Mainardi3, Thomas Zoëga Ramsøy4,5

  • 1Department of Business, Law, Economics and Consumer Behaviour "Carlo A. Ricciardi", Università IULM, Milan, Italy.

Frontiers in Human Neuroscience
|July 8, 2025
PubMed
Summary

No abstract available in PubMed .

Keywords:
XAI and explainable artificial intelligenceartificial intelligence (AI)consumer behaviorconsumer behavior and decision-making theoryconsumer neuroscience and neuromarketingdeep learningmachine learningneuroscience methods

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