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Related Experiment Video

Updated: Sep 16, 2025

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Do whispering minds tingle alike? Exploring the relationship between ASMR-sensitivity, trait-ASMR, and trigger

Joanna M H Greer1, Colin J Hamilton1, Daniela Beckelhymer2

  • 1Department of Psychology, Northumbria University, Newcastle-upon-Tyne, United Kingdom.

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Summary
This summary is machine-generated.

Autonomous Sensory Meridian Response (ASMR) is a spectrum trait, not a simple yes/no. Individual differences in ASMR propensity and trigger preferences are best understood through trait classification, not just sensitivity levels.

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Area of Science:

  • Psychology
  • Neuroscience
  • Sensory Perception

Background:

  • Autonomous Sensory Meridian Response (ASMR) is characterized by pleasant tingling sensations triggered by specific stimuli.
  • Variability exists in ASMR triggers and individual experiences, leading to self-classification as ASMR-responders.
  • Recent research suggests ASMR may be better understood as a personality construct on a spectrum.

Purpose of the Study:

  • Investigate trait-ASMR characteristics in a large sample of ASMR viewers.
  • Explore differences in trigger intensity based on trait-ASMR and ASMR-sensitivity.
  • Categorize ASMR triggers and analyze group differences in trigger preferences.

Main Methods:

  • Recruited 16,679 ASMR viewers, classifying them by 'authentic' or 'non-authentic' ASMR experiences.
  • Utilized the ASMR-15 psychometric tool to assess trait-ASMR.
  • Employed K-means cluster analysis for trait categorization and principal component analysis for trigger categorization.

Main Results:

  • K-means clustering identified three trait-ASMR groups (High/Medium/Low) with distinct ASMR-15 profiles (medium effect sizes).
  • Authentic vs. non-authentic ASMR experience showed a small effect size.
  • Principal component analysis revealed four trigger categories: Roleplay, Watching, Interpersonal care, and Tactile.
  • Trait-ASMR grouping explained small to medium effects in trigger categorization, while ASMR-sensitivity showed small to negligible effects.

Conclusions:

  • Individual differences in ASMR experiences are best conceptualized as a spectrum trait.
  • Trait classification, rather than dichotomous sensitivity, accounts for variations in ASMR propensity and trigger preferences.
  • ASMR should be viewed as a personality construct with varying degrees of expression across individuals.