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IKEA effect and empathy for robots: Can assembly strengthen human-agent relationships?
Takahiro Tsumura1, Seiji Yamada2,3
1Faculty of Information Networking for Innovation and Design, Toyo University, Tokyo, Japan.
Plos One
|July 9, 2025
Summary
The IKEA effect boosts human empathy toward agents, even when assembling robots individually. This finding suggests a way to improve human-agent relationships and acceptance in social coexistence.
Area of Science:
- Human-Agent Interaction
- Social Robotics
- Cognitive Psychology
Background:
- Cooperative relationships between humans and anthropomorphic agents (virtual agents, robots) are crucial for social coexistence.
- Enhancing human empathy towards agents can improve human acceptance and collaboration.
- The IKEA effect, where individuals value objects they partially created, is explored as a mechanism to foster empathy.
Purpose of the Study:
- To investigate the influence of the IKEA effect on human empathy towards agents.
- To examine how interpersonal relationships (cooperative vs. individual assembly) moderate this effect.
- To assess changes in empathy levels before and after a shared or individual agent-assembly task.
Main Methods:
- Participants engaged in a robot assembly task.
- Two conditions were tested: cooperative assembly of a single robot and individual assembly of separate robots.
- Empathy levels were measured before and after the task, with a focus on the IKEA effect's impact.
Main Results:
- The IKEA effect was found to promote empathy towards the agent, irrespective of whether the assembly was cooperative or individual.
- No significant changes in empathy levels were observed from before to after the task.
- The act of building, rather than the collaborative aspect, appears to be the key factor.
Conclusions:
- The IKEA effect can enhance human empathy for agents, regardless of the nature of the human-agent relationship during assembly.
- While the IKEA effect promotes empathy, it may not significantly alter pre-existing empathy levels within the timeframe of the task.
- Findings suggest leveraging the IKEA effect in agent design could be a viable strategy to improve human-agent relationships.
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