Mind wandering during creative incubation predicts increases in creative performance in a writing task.

Colin McDaniel1, Assal Habibi2, Jonas Kaplan2

  • 1Brain and Creativity Institute, University of Southern California, Los Angeles, CA, USA. cbmcdani@usc.edu.

Scientific Reports
|July 9, 2025
PubMed
Summary

Mind wandering during creative breaks enhances writing task performance. This effect was observed when participants revisited the same prompt, highlighting the benefits of letting the mind roam during incubation periods.

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