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Mind wandering during creative incubation predicts increases in creative performance in a writing task.
Colin McDaniel1, Assal Habibi2, Jonas Kaplan2
1Brain and Creativity Institute, University of Southern California, Los Angeles, CA, USA. cbmcdani@usc.edu.
Scientific Reports
|July 9, 2025
Summary
Mind wandering during creative breaks enhances writing task performance. This effect was observed when participants revisited the same prompt, highlighting the benefits of letting the mind roam during incubation periods.
Area of Science:
- Cognitive Psychology
- Neuroscience of Creativity
Background:
- Incubation periods, or breaks from creative problem-solving, are thought to enhance performance.
- Mind wandering during these breaks may be a key mechanism driving these improvements.
Purpose of the Study:
- To investigate how different types of incubation periods, manipulating mind wandering, affect creative writing.
- To differentiate between story-specific incubation effects and general cognitive benefits.
Main Methods:
- Participants completed a creative writing task before and after a 10-minute incubation period (0-back, 2-back, mindfulness, or control).
- Incubation tasks were designed to either promote or suppress mind wandering.
- Story creativity was assessed using human raters and semantic distance; mind wandering was measured via questionnaire.
- Participants either received the same or a new prompt after the incubation period.
Main Results:
- No significant differences in creative improvement were found across the different incubation tasks.
- Greater mind wandering during incubation correlated with increased creative improvement (semantic distance) for participants who received the same prompt.
- This benefit of mind wandering was specific and did not extend to other types of thought or to participants receiving a new prompt.
Conclusions:
- Mind wandering during incubation periods may specifically benefit creative tasks, particularly when the original problem is revisited.
- The findings suggest a potentially advantageous role for spontaneous thought during the incubation phase of creative problem-solving.
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