From clicks to clinics: how credentialed veterinary technicians are changing veterinary medicine on social media

Credentialed veterinary technicians on social media platforms can educate pet owners, showcase the daily realities of veterinary work, and advocate for a better understanding of the profession. They also use social media to connect with colleagues, share knowledge, and stay updated on the latest advancements in veterinary medicine. Some influencers claim to be pet experts without the credentials or training to provide sound information. Responsible, knowledgeable influencers can use their platforms to educate their audience with accurate, engaging, and evidence-based content. Social media has significantly transformed the landscape of veterinary medicine, enabling veterinary technicians to connect, share knowledge, and advocate for their roles in unprecedented ways.