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Published on: May 26, 2020
Research on the digital transaction model of the sports industry chain based on blockchain technology
1School of Economics and Management, Shanxi University, Taiyuan, 030006, China. afikakemka@hotmail.com.
Abstract:
The rapid digital transformation of the sports industry has opened up unprecedented opportunities for efficiency, transparency, and innovation. Traditional transaction models still suffer from significant challenges, including centralized control, lack of trust, and inefficiencies in revenue distribution. These issues often stem from reliance on intermediaries that introduce risks such as data manipulation, high operational costs, and delays in processing financial transactions. Blockchain technology presents a promising solution by enabling decentralized, secure, and transparent transactions, fostering greater trust among all stakeholders within the sports ecosystem. Existing approaches to digital transactions in the sports industry primarily depend on centralized financial institutions and third-party service providers, which not only limit transparency but also create barriers to financial inclusivity for athletes, clubs, sponsors, and fans. To address these critical limitations, we propose a blockchain-based digital transaction model that leverages smart contracts and distributed ledger technology (DLT) to enhance the efficiency, security, and fairness of transactions across the entire sports industry value chain. Our model integrates key economic principles with advanced network analysis to optimize revenue distribution, mitigate fraudulent activities, and enable real-time transaction verification. Through extensive simulations and empirical analysis, our results demonstrate a significant improvement in transaction speed, cost reduction, and overall transparency compared to conventional models. By decentralizing financial transactions, the proposed approach not only enhances financial inclusivity for all participants but also aligns with the broader vision of sustainable and equitable growth in the digital sports economy.
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