Increasing Positive Perception of Disability Through Depictions of Animals with Disabilities

Area of Science:

• Zoo and Aquarium Studies
• Disability Studies
• Informal Learning Environments

Background:

• Zoos and aquariums house animals with disabilities, presenting communication challenges.
• Sharing these animals' stories requires balancing awareness with visitor concern for well-being.

Purpose of the Study:

• To investigate if anthropomorphic narrative signage enhances visitor emotional connections with disabled animals.
• To determine if these connections promote understanding and support for people with disabilities.

Main Methods:

• Observational research in zoo settings comparing visitor reactions to different signage types (none, simple, detailed).
• A survey experiment presenting participants with stories and images of disabled animals.

Main Results:

• Simple signage led to fewer negative comments, health-related questions, and organizational frustration.
• Participants exposed to stories about disabled animals showed increased empathy and positive views toward disabled individuals.

Conclusions:

• Accessible messaging in informal learning settings can reduce stigma and promote inclusion.
• Anthropomorphic narratives are effective tools for fostering empathy and support for disability inclusion.