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Updated: Sep 15, 2025

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Empowering non-designers with tangible tools for divergent thinking.

A Lesage1, S Bourdeau2, B C Caron3

  • 1The Design Department, at ETS, Montréal, Canada.

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|July 17, 2025
PubMed
Summary

Tangible figurative toys, unlike pen and paper, enhance divergent thinking for non-designers in design thinking. While yielding fewer ideas, toys foster more elaborate and original concepts, boosting creative problem-solving.

Keywords:
Creativitydivergent thinkingprospective ergonomicstangible tooluser-centred design

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Area of Science:

  • Human-Computer Interaction
  • Cognitive Psychology
  • Design Studies

Background:

  • Design Thinking (DT) is increasingly adopted outside traditional design fields.
  • Sketching is a key DT tool, but non-designers often avoid it.
  • Engaging non-designers in DT requires alternative ideation tools.

Purpose of the Study:

  • To investigate alternative tools for non-designer engagement in Design Thinking.
  • To compare the creative outcomes of using pen & paper versus tangible figurative toys.
  • To assess the impact on idea quantity, diversity, originality, and elaboration.

Main Methods:

  • A comparative study involving 36 participants.
  • Participants used pen & paper and/or tangible figurative toys for web interface design tasks.
  • Creative outcomes were evaluated using Torrance's framework for creative thinking.

Main Results:

  • Pen & paper generated more ideas, but fewer categories and less originality.
  • Tangible tools led to more elaborate design proposals.
  • Figurative tangibles showed greater potential for divergent thinking, despite higher cognitive load.

Conclusions:

  • Tangible figurative toys can effectively engage non-designers in Design Thinking ideation.
  • These tools may foster divergent thinking and more elaborated creative outcomes.
  • Further research can explore optimizing tangible tool use in creative processes.