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Related Concept Videos

Jung's Analytical Theory01:23

Jung's Analytical Theory

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Carl Jung, a Swiss psychiatrist and former follower of Freud, eventually broke away from Freud's ideas to create his framework, analytical psychology. This approach emphasizes achieving a balance between the conscious and unconscious aspects of the mind and reconciling various experiences within an individual's personality. Jung believed that this process, which typically unfolds in the latter part of life, involves an ongoing journey of recognizing and incorporating unconscious...
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Related Experiment Video

Updated: Sep 15, 2025

Investigating the 'Uncatchable Smile' in Leonardo da Vinci's La Bella Principessa: A Comparison with the Mona Lisa and Pollaiuolo's Portrait of a Girl
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Investigating the 'Uncatchable Smile' in Leonardo da Vinci's La Bella Principessa: A Comparison with the Mona Lisa and Pollaiuolo's Portrait of a Girl

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Titian's mythological paintings: A pictorial personal code.

Valerio Marconi1

  • 1Department of Humanities, University of Urbino, Italy.

Bio Systems
|July 17, 2025
PubMed
Summary

This study introduces pictorial personal codes, distinct from linguistic ones, emphasizing shared and individual norms. It explores how these codes, exemplified by Titian

Area of Science:

  • Semiotics and Art History
  • Philosophy of Normativity
  • Social Ontology

Background:

  • Linguistic codes are well-established, but nonverbal codes, particularly pictorial ones, are less understood.
  • The philosophy of normativity provides a framework for analyzing individual and shared norms in nonverbal communication.
  • The 'pictorial turn' highlights the historical tension between words and images in culture.

Purpose of the Study:

  • To introduce and define pictorial personal codes as distinct from linguistic codes.
  • To explore the role of norms in pictorial personal codes, categorizing them as shared and individual.
  • To examine the application of pictorial and graphic codes in the context of a historical case study (Titian).

Main Methods:

  • Conceptual analysis drawing on the philosophy of normativity.
Keywords:
BrandingConnotationMythologyPaintingPeircePersonTitian

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  • Art historical case study of the painter Titian and his workshop.
  • Integration of research from art history and semiotics.

    • Main Results:

    • Pictorial personal codes, unlike linguistic codes, lack abstract rule systems but possess shared and individual norms.
    • Titian's workshop and artistic style demonstrate the strategic use of a personal pictorial code for legitimization and firm endurance.
    • Graphic codes play a significant role in artistic production systems.

    Conclusions:

    • Personal codes, particularly pictorial and gestural ones, are crucial for the enduring success and identity of firms or brands.
    • The study proposes that personal codes should encompass unsystematic legisigns and a division of norms into shared and individual.
    • Pictorial and gestural codes offer a valuable lens for understanding nonverbal communication and cultural history.