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Parents' Cigarette Purchases During COVID-19: Evidence From NielsenIQ Consumer Panel Data
Lauren E Jones1, Nahae Kang2, Tansel Yilmazer2
1John Glenn College of Public Affairs, The Ohio State University, Columbus, Ohio.
During COVID-19, smoking households increased cigarette purchases, with Black parents who smoked nearly doubling their weekly buys. This raises concerns about secondhand smoke exposure for Black children.
Area of Science:
- Public Health
- Epidemiology
- Sociology
Background:
- National cigarette sales rose 14% during early COVID-19.
- Unclear which households increased cigarette purchases.
- Study investigates household cigarette buying changes during the pandemic.
Purpose of the Study:
- Identify household cigarette purchasing patterns during COVID-19.
- Examine the influence of parental status on these changes.
- Analyze racial and ethnic differences in purchasing behavior.
Main Methods:
- Utilized 2019-2020 NielsenIQ consumer panel data.
- Employed a US household cohort study design.
- Fixed-effects regressions analyzed changes in cigarette purchasing before and after the pandemic onset.
Main Results:
- Average household cigarette purchasing probability did not change.
- Hispanic parents decreased cigarette purchases by 10%.
- Average smoking households bought 11 more cigarettes weekly; Black parents bought 25 more.
Conclusions:
- Minimal new smoking uptake occurred during COVID-19.
- Existing smoking households increased weekly cigarette purchases.
- Black parents nearly doubled weekly cigarette buys, increasing child secondhand smoke exposure risk and potentially widening racial health disparities.
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