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Updated: Sep 15, 2025
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
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Subjective valuation as a domain-general process in creative thinking
Gino Battistello1, Sarah Moreno-Rodriguez2, Emmanuelle Volle2
1FrontLab, Sorbonne University, Institut du Cerveau - Paris Brain Institute - ICM, Inserm, CNRS, AP-HP, Hôpital de la Pitié Salpêtrière, Paris, France. gn.battistello@gmail.com.
Communications Psychology
|July 17, 2025
Summary
Creativity valuation is domain-general, not specific to one skill. A consistent valuation mechanism underlies how we judge ideas across diverse creative tasks, supporting its core role in cognition.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Creativity Research
Background:
- Creativity is debated to be domain-general or domain-specific.
- Creativity involves idea generation and evaluation phases.
- A recent framework highlights idea valuation in the evaluation phase.
Purpose of the Study:
- To test if idea valuation is domain-general or domain-specific.
- To investigate the universality of the valuation process across creative domains.
Main Methods:
- Seventy-three participants completed semantic association, alternate uses, and drawing tasks.
- Participants rated their generated ideas.
- Computational modeling analyzed valuation consistency across tasks.
Main Results:
- A consistent valuation mechanism governs idea valuation across domains.
- The same value function and parameters were shared for evaluating word associations, object uses, and drawings.
- Valuation was found to be a domain-general process.
Conclusions:
- The valuation component of creativity is inherently domain-general.
- Findings elucidate cognitive mechanisms underlying creativity.
- Supports including valuation as a core process in creativity models.
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