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Updated: Sep 15, 2025

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Subjective valuation as a domain-general process in creative thinking.

Gino Battistello1, Sarah Moreno-Rodriguez2, Emmanuelle Volle2

  • 1FrontLab, Sorbonne University, Institut du Cerveau - Paris Brain Institute - ICM, Inserm, CNRS, AP-HP, Hôpital de la Pitié Salpêtrière, Paris, France. gn.battistello@gmail.com.

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Summary
This summary is machine-generated.

Creativity valuation is domain-general, not specific to one skill. A consistent valuation mechanism underlies how we judge ideas across diverse creative tasks, supporting its core role in cognition.

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Creativity Research

Background:

  • Creativity is debated to be domain-general or domain-specific.
  • Creativity involves idea generation and evaluation phases.
  • A recent framework highlights idea valuation in the evaluation phase.

Purpose of the Study:

  • To test if idea valuation is domain-general or domain-specific.
  • To investigate the universality of the valuation process across creative domains.

Main Methods:

  • Seventy-three participants completed semantic association, alternate uses, and drawing tasks.
  • Participants rated their generated ideas.
  • Computational modeling analyzed valuation consistency across tasks.

Main Results:

  • A consistent valuation mechanism governs idea valuation across domains.
  • The same value function and parameters were shared for evaluating word associations, object uses, and drawings.
  • Valuation was found to be a domain-general process.

Conclusions:

  • The valuation component of creativity is inherently domain-general.
  • Findings elucidate cognitive mechanisms underlying creativity.
  • Supports including valuation as a core process in creativity models.