Multimedia Approach to Living Donation Education for Transplant Professionals: Building a Professional Society...

Currently, there are number of initiatives underway across the world to remove barriers and increase education about living donation and living donor transplantation, including among professionals. Widespread use of the internet and social media (SoMe) started a new era of online information sharing. Extensive studies have highlighted the significant role of visual abstracts (VAs) and infographics in disseminating medical information including related to donation and transplantation. SoMe can foster networking and collaboration between transplant professionals across the globe.

The American Society of Transplantation Living Donor Community of Practice (LDCOP) Multimedia Workgroup (MMWG) was established to support the LDCOP's professional education mission by providing audiovisual support for various initiatives using visual abstracts, infographics, and professional community engagement. The MMWG employs rigorous multi-layered vetting by professionals with academic expertise to ensure the reliability and accuracy of the content, pioneering a model for creating visual educational content, collaborative learning and skill-building across experience levels.

In this perspective review, we summarize the history of a professional society multimedia work group and our experience building a multimedia approach to living donation education for transplant professionals.