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Using a Virtual Reality Walking Simulator to Investigate Pedestrian Behavior
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Influencing Factors on Students' Pedestrian Safety Behavior: A Descriptive Analytical Study
Marzeyeh Soleymani Nejad1, Fatemeh Estebsari2, Mahmoud Abbasi1
1Medical Ethics and Law Research Center, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
Bulletin of Emergency and Trauma
|July 21, 2025
Summary
Family and social media significantly influence students' road safety behaviors. Enhancing perceived susceptibility, benefits, and cues to action promotes safer pedestrian practices.
Area of Science:
- Public Health
- Road Safety Research
- Behavioral Science
Background:
- Road traffic injuries pose a significant public health concern globally.
- Understanding factors influencing pedestrian safety behaviors is crucial for developing effective interventions.
- The Health Belief Model (HBM) provides a framework for analyzing health-related behaviors.
Purpose of the Study:
- To identify factors influencing pedestrians' preventive behaviors among university students.
- To apply the Health Belief Model (HBM) to understand road traffic safety perceptions.
- To investigate the role of family and social media in shaping these behaviors.
Main Methods:
- A cross-sectional study involving 337 students from Shahid Beheshti University of Medical Sciences (SBMU) in 2022.
- Data collected via a 45-item electronic questionnaire based on HBM constructs.
- Statistical analysis performed using SPSS, with P<0.05 considered significant.
Main Results:
- Family (94.3%) and social media were the most significant influential factors.
- Perceived susceptibility had the highest mean score among HBM constructs.
- Increased perceived susceptibility, benefits, and cues to action positively correlated with safe pedestrian behavior; increased perceived barriers correlated negatively.
Conclusions:
- Family and social media significantly shape students' road traffic safety perceptions.
- Interventions should focus on enhancing perceived susceptibility and benefits.
- Effective cues to action are vital for promoting preventive pedestrian behaviors.
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