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An Age-Based Study Into Interactive Narrative Visualization Engagement.

Nina Errey, Yi Chen, Yu Dong

    IEEE Computer Graphics and Applications
    |July 22, 2025
    PubMed
    Summary
    This summary is machine-generated.

    Audience age impacts digital media engagement. This study found younger audiences engaged more with interactive narrative visualizations, highlighting the need for age-inclusive design in data storytelling.

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    Area of Science:

    • Human-Computer Interaction
    • Data Visualization
    • Digital Media Studies

    Background:

    • Audience age influences digital media engagement.
    • Interactive narrative visualization (INV) is a growing digital media format, merging data visualization and storytelling.
    • The impact of audience age on INV engagement is often overlooked by creators.

    Purpose of the Study:

    • To empirically investigate the relationship between audience age and engagement with interactive narrative visualizations.
    • To identify how age influences user understanding and perception of INV elements.
    • To provide design recommendations for age-inclusive INV.

    Main Methods:

    • An empirical experiment was conducted using an established visualization engagement questionnaire.
    • End-user engagement scores were compared across different age cohorts.
    • Qualitative analysis of user feedback was performed to understand age-related differences in comprehension.

    Main Results:

    • A slight decrease in engagement was observed in older age groups compared to the youngest cohort.
    • Younger participants demonstrated a better understanding of INV terminology and patterns.
    • Qualitative data revealed age-based differences in the interpretation of narrative visualization elements.

    Conclusions:

    • Age is a significant factor influencing engagement with interactive narrative visualizations.
    • Current INV designs may not be optimally inclusive for all age groups.
    • Recommendations are provided for designing INVs that cater to diverse audiences based on age.