Ethical and professional use of social media: Consensus of Italian Dermatologists active on social media

Social media has transformed medical communication, providing dermatologists with opportunities for public education, professional visibility, and patient engagement. However, ethical and professional concerns arise due to the lack of dermatology-specific guidelines in Italy. While the National Federation of Orders of Physicians and Dentists (FNOMCeO) offers general recommendations, no targeted framework exists to regulate dermatologists' digital presence.

During the 32nd Annual AIDA Congress in May 2024, a working group of 23 dermatologists with active online engagement was formed. Existing ethical frameworks, including the Code of Medical Ethics, were reviewed to identify regulatory gaps. A core team drafted 12 statements, which were refined through a structured discussion and a vote to reach consensus.

The working group developed 12 best practice statements covering key aspects of ethical online engagement, including responsible social media use, conflict-of-interest disclosures, adherence to scientific evidence, patient privacy, and the fight against misinformation. These statements establish clear principles to guide dermatologists in their digital communication.

This is the first dermatology-specific digital communication consensus in Italy, addressing an urgent need for ethical regulation. These recommendations provide a structured framework for dermatologists, ensuring responsible online engagement while maximizing public health impact. Further regulatory efforts are essential to maintain high professional and ethical standards in the digital era.