Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Role of Vitamins in Maintaining Bone Health01:25

Role of Vitamins in Maintaining Bone Health

3.7K
The growth and maintenance of bone are regulated by a combination of nutritional factors, including vitamins, such as vitamin A, B12, C, D, and K.
Vitamin A
Vitamin A is involved in the process of bone remodeling. Retinoic acid, the active metabolite of Vitamin A, has nuclear receptors in osteoblasts and osteoclasts, which are involved in bone remodeling.
Vitamin B12
Vitamin B12 acts as a cofactor during the formation of osteoblast-related proteins, such as osteocalcin. Vitamin B12 plays a role...
3.7K
Key Elements for Plant Nutrition02:35

Key Elements for Plant Nutrition

21.4K
Like all living organisms, plants require organic and inorganic nutrients to survive, reproduce, grow and maintain homeostasis. To identify nutrients that are essential for plant functioning, researchers have leveraged a technique called hydroponics. In hydroponic culture systems, plants are grown—without soil—in water-based solutions containing nutrients. At least 17 nutrients have been identified as essential elements required by plants. Plants acquire these elements from the...
21.4K
Dietary Connections01:23

Dietary Connections

55.7K
In biological systems, most metabolic pathways are interconnected. The cellular respiration processes that convert glucose to ATP—such as glycolysis, pyruvate oxidation, and the citric acid cycle—tie into those that break down other organic compounds. As a result, various foods—from apples to cheese to guacamole—end up as ATP. In addition to carbohydrates, food also contains proteins and lipids—such as cholesterol and fats. All of these organic compounds are used...
55.7K
Essential Minerals for Bone Health01:31

Essential Minerals for Bone Health

4.4K
The minerals contained in all of the food we consume are essential for our organ systems. However, certain essential minerals, such as calcium, phosphorus, magnesium, manganese, and fluoride, largely affect bone health.
Calcium and Phosphorus
Calcium is a critical component of bones, especially in the form of calcium phosphate and calcium carbonate. Since the body cannot make calcium, it must be obtained from the diet. However, calcium cannot be absorbed from the small intestine without...
4.4K
Drug Delivery: Enteral Route01:18

Drug Delivery: Enteral Route

729
The enteral drug administration involves three primary routes: oral, sublingual, and buccal. Oral ingestion is the most prevalent, safe, economical, and convenient method for drug administration. However, it has certain drawbacks, including limited absorption due to the drug's low water solubility or poor membrane permeability, possible emesis from GI mucosa irritation, destruction of drugs by digestive enzymes or low gastric pH, and irregular absorption along with food or other drugs.
729
Models of Health Promotion and Illness Prevention II01:18

Models of Health Promotion and Illness Prevention II

1.7K
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results...
1.7K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

BCL-2/BCL-xL inhibitor pelcitoclax with osimertinib for <i>EGFR</i>-mutated advanced non-small-cell lung cancer: a phase 1b trial.

Journal for immunotherapy of cancer·2026
Same author

Network analysis of anxiety, depression, self-affirmation, and sleep disturbances in general hospital patients: a cross-sectional study.

BMC public health·2026
Same author

Discovery of an Indole-Based p53-Y220C Reactivator with <i>In Vivo</i> Antitumor Activity via Structure-Guided Design.

Journal of medicinal chemistry·2026
Same author

Metal-Phenolic Networks Delay the Oxidation of Alkaline High-Protein Gel Foods: Improving the Quality of Coated Tofu.

Gels (Basel, Switzerland)·2026
Same author

The Effect of Medical Robot Information Transfer on Information Adherence of Cancer Patients: Evidence from a Scenario Experiment.

Patient preference and adherence·2026
Same author

Olverembatinib, a novel BCR-ABL tyrosine kinase inhibitor, exhibits anti-tumor activity and synergizes with gemcitabine in pancreatic ductal adenocarcinoma.

NPJ precision oncology·2026

Related Experiment Video

Updated: Sep 13, 2025

Behavioral Disturbances: An Innovative Approach to Monitor the Modulatory Effects of a Nutraceutical Diet
07:05

Behavioral Disturbances: An Innovative Approach to Monitor the Modulatory Effects of a Nutraceutical Diet

Published on: January 3, 2017

9.0K

Information presentation: enhancing consumer purchase intention through nutritional supplement advertisement design.

Shaobo Sun1, Jun Cao1, Yunyun Wei1

  • 1Institute of Tourism Research, Huainan Normal University, Huainan, China.

Frontiers in Nutrition
|July 28, 2025
PubMed
Summary

Nutritional supplement ads with deconstructed features boost quality perception and purchase intention more than holistic designs. This effect is mediated by reduced uncertainty and panic buying, especially with appealing visuals that ease technological anxiety.

Keywords:
consumer psychological mechanismsnutritional supplement advertisement designpurchase intentionstructural presentationtechnological anxiety

More Related Videos

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

7.0K
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.4K

Related Experiment Videos

Last Updated: Sep 13, 2025

Behavioral Disturbances: An Innovative Approach to Monitor the Modulatory Effects of a Nutraceutical Diet
07:05

Behavioral Disturbances: An Innovative Approach to Monitor the Modulatory Effects of a Nutraceutical Diet

Published on: January 3, 2017

9.0K
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

7.0K
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.4K

Area of Science:

  • Consumer Psychology
  • Marketing Science
  • Nutritional Supplement Industry

Background:

  • Traditional research on nutritional supplement advertising primarily focuses on product attributes.
  • The impact of advertisement design presentation on consumer psychology and purchase intention is under-explored.
  • Understanding how deconstructed versus holistic presentation influences consumer behavior is crucial for effective marketing.

Purpose of the Study:

  • To investigate the differential effects of structural (deconstructed) versus holistic presentation in nutritional supplement advertisements.
  • To elucidate the underlying psychological mechanisms, including uncertainty avoidance and technological anxiety, that mediate these effects.
  • To examine the moderating role of advertisement visual design in the relationship between presentation style and consumer response.

Main Methods:

  • Conducted three experiments with a total of 838 participants (N=305, N=229, N=304).
  • Employed a chain mediation model to analyze the impact of structural presentation on purchase intention.
  • Investigated the interaction effect between technological anxiety and advertisement visual design quality.

Main Results:

  • Structural presentation significantly enhanced consumers' quality perception compared to holistic presentation (Experiment 1).
  • Uncertainty avoidance and panic buying were identified as mediators between structural presentation and purchase intention (Experiment 2).
  • High-quality visual design amplified the positive effects of structural presentation by alleviating technological anxiety (Experiment 3).

Conclusions:

  • Structural advertisement design positively influences consumer perception and purchase intention for nutritional supplements.
  • Psychological factors like uncertainty avoidance and technological anxiety play key roles in mediating consumer responses to ad design.
  • Optimizing nutritional supplement advertising requires integrating detailed product information with strong visual appeal to manage consumer anxiety and enhance marketing effectiveness.