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A Rural Community-Based Collaboration to Reduce COVID-19 Vaccine Hesitancy Using a Health Belief Model Framework
Background:
Rural communities experience increased barriers to vaccination and have limited resources to combat the COVID-19 pandemic compared with their urban counterparts. Community-based strategies to improve access, encourage uptake and compliance, and reduce COVID-19 vaccine hesitancy are essential to reduce disparities, illness, and death in rural populations.
Objectives:
The aim of our project was to develop a long-lasting partnership with a rural community health system in upstate New York to improve COVID-19 vaccine hesitancy.
Methods:
The collaboration designed, implemented, and evaluated culturally appropriate behavioral messaging mapped to the Health Belief Model.
Lessons Learned:
The community-university partnership was successful because of a bidirectional exchange of information, a strong foundation of trust, equitable involvement of all partners in all phases, and community empowerment and ownership of the process and the materials.
Conclusions:
This project highlighted the importance of collaborating with community partners to create unique, culturally appropriate materials for rural audiences.
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