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Moral spillover from creators to autonomous technological agents.

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  • 1Milgard School of Business, University of Washington Tacoma.

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Creators' moral beliefs can transfer to autonomous technologies like robots and algorithms. This "spillover" influences how people perceive these machines and impacts support for organizations developing them.

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Area of Science:

  • Social Psychology
  • Human-Computer Interaction
  • Ethics in Technology

Background:

  • Autonomous technological agents (algorithms, robots) are increasingly integrated into society.
  • Understanding human attributions to these agents is crucial for managing their societal impact.

Purpose of the Study:

  • To investigate the extent to which creators' moral convictions "spill over" to autonomous technological agents.
  • To examine the consequences of these attributions on mind perception and organizational support.

Main Methods:

  • A series of field and laboratory experiments were conducted.
  • Studies involved robots reciting scripture, advertising algorithms, and drones for mapping.
  • The role of machine autonomy (fully autonomous vs. human-controlled) was investigated.

Main Results:

  • Creator moral conviction led to greater assumed belief spillover to autonomous agents.
  • Spillover mediated mind perception and organizational support.
  • The effect was observed only for fully autonomous machines.

Conclusions:

  • Creators' moral convictions can imbue autonomous machines with perceived "mind."
  • This spillover can increase support for automation but may decrease positivity when controversial practices are involved.
  • Findings have implications for managing automation acceptance and ethical considerations.