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Understanding customer citizenship behaviour through social exchange and conspicuous consumption theories: Evidence

Shahzad Hassan1, Naveed Hasan2, Arfan Shahzad1

  • 1Malik Firoz Khan Noon Business School, University of Sargodha, Sargodha, Pakistan.

Acta Psychologica
|July 30, 2025
PubMed

Keywords:
Airline industryConspicuous consumptionCustomer citizenship behaviourCustomer perceived benefitsRelationship quality

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