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Consumption patterns and attitudinal insights on artificial sweeteners in Saudi Arabia
Buthaina M Aljehany1, Eman A Abduljawad1, Fadhah Alatwi1
1Food and Nutrition Department, Human Sciences and Design Faculty, King Abdulaziz University, Jeddah, Saudi Arabia.
Frontiers in Public Health
|July 31, 2025
Summary
Artificial sweetener (AS) use is common in Saudi adults, mainly for weight management. However, health concerns and a preference for natural foods persist, indicating a need for public health education.
Area of Science:
- Nutrition Science
- Public Health
- Consumer Behavior
Background:
- Artificial sweeteners (AS) are widely adopted as sugar substitutes in Saudi Arabia.
- Limited research exists on the consumption patterns and attitudes towards AS in this population.
Purpose of the Study:
- To investigate the consumption behaviors and attitudes of Saudi adults regarding artificial sweeteners.
- To identify factors influencing the use of artificial sweeteners among Saudi adults.
Main Methods:
- A cross-sectional study involving 386 Saudi adults utilizing an online questionnaire.
- The Artificial Sweeteners Attitudes Scale (AASS) was employed to assess acceptance, risk perception, perceived benefits, trust, and motivation for natural alternatives.
- Statistical analyses included descriptive statistics, chi-square tests, regression analyses, and a hurdle model to determine AS use predictors.
Main Results:
- 42% of participants regularly consumed AS, primarily for weight management (65%) and belief in a healthy lifestyle (74.19%).
- Significant predictors of AS use included female gender and higher education levels.
- While acceptance was high (61.40%), concerns about health risks (44.30%) and preference for natural foods (66.84%) were also reported.
Conclusions:
- A high prevalence of AS consumption exists among Saudi adults, driven by weight management goals.
- Health concerns and a preference for natural foods coexist with AS use.
- Findings emphasize the need for targeted health education to promote informed dietary choices regarding artificial sweeteners.
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