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[Utilising behavioural data to promote climate-healthy behaviour: methods, potential and future directions].
Dominik Daube1,2, Mirjam A Jenny3,4,5,6, Sarah Pelull3,4
1Institute for Planetary Health Behaviour, Gesundheitskommunikation, Universität Erfurt, Nordhäuser Str. 63, 99089, Erfurt, Deutschland. dominik.daube@uni-erfurt.de.
Leveraging behavioural data and insights is crucial for developing effective climate-healthy behaviours and sustainable health promotion strategies. This approach integrates psychological, social, and cultural factors to promote climate-friendly routines.
Area of Science:
- Integrates behavioural science, cultural insights, and public health.
- Employs the COM-B (Capability, Opportunity, Motivation-Behaviour) theoretical framework.
Context:
- Climate-healthy behaviour is essential for sustainable health promotion strategies.
- Understanding individual routines and structural conditions is key to developing effective interventions.
- Psychological, social, and cultural factors significantly influence climate-related behaviours.
Purpose:
- To demonstrate how behavioural data can enhance understanding of climate-healthy routines.
- To explain the application of Behavioural and Cultural Insights (BCIs) and the COM-B framework.
- To illustrate the use of mixed-methods approaches for identifying and addressing behavioural barriers.
Summary:
- Combines quantitative (surveys, experiments) and qualitative (interviews, diaries) methods for comprehensive behavioural analysis.
- Utilizes real-world projects (HEATCOM, PACE) to examine heat protection and climate-healthy behaviours.
- Addresses ethical considerations, data protection, and political implementation challenges.
Impact:
- Provides evidence-based strategies for promoting climate-healthy behaviours.
- Offers recommendations for policymakers to integrate behavioural data into climate adaptation and health promotion.
- Aims to dispel concerns regarding data manipulation through transparency and scientific evidence.
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