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Related Concept Videos

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Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
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Related Experiment Video

Updated: Sep 12, 2025

Scalable Step-by-Step Approach of Sustainable Bioplastic Production from Food Waste
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Published on: July 18, 2025

283

Can packaging transparency influence consumer food waste behavior?

Monireh Mahmoudi1, Mina Mashayekhian1

  • 1School of Packaging, College of Agriculture and Natural Resources, Michigan State University, East Lansing, Michigan, United States of America.

Plos One
|August 5, 2025
PubMed
Summary

Packaging transparency

Area of Science:

  • Consumer behavior research
  • Food science and technology
  • Environmental studies

Background:

  • Consumer food waste is a significant economic and environmental issue in the United States, with about 40% of food wasted annually.
  • Food packaging is crucial for preservation and consumer choices, but its impact on waste behavior, particularly transparency, is under-researched.

Purpose of the Study:

  • To investigate the influence of packaging transparency on consumer food waste behaviors.
  • To explore the paradoxical effects of transparency on perceived control and vigilance in food consumption.

Main Methods:

  • A three-week framed field experiment with approximately 200 university students was conducted.
  • Participants purchased deli meat in transparent packages, with some simulating opaque conditions using duct tape.

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  • Food waste was measured by collecting returned food scraps over one to three weeks.

    • Main Results:

    • Directional trends suggest packaging transparency may paradoxically influence waste.
    • Transparency could increase perceived control, potentially reducing waste, or lead to overconfidence and increased spoilage.
    • Results were exploratory and did not reach statistical significance.

    Conclusions:

    • Packaging transparency may have contrasting effects on consumer food waste.
    • Understanding these paradoxical influences is key to developing effective waste mitigation strategies.
    • Further research is needed to confirm the impact of packaging design on consumer waste behaviors.