Psychographic Determinants of Response to Health Promotion Materials
Machi Suka1, Takashi Shimazaki1, Takashi Yamauchi1
1Department of Public Health and Environmental Medicine, The Jikei University School of Medicine, Tokyo, Japan.
Studies in Health Technology and Informatics
|August 8, 2025
Abstract
None:
A web-based survey of 2,400 Japanese workers was conducted to determine their reactions to printable posters on two health promotion topics. Based on Self-determination theory, this study identified psychographic characteristics of individuals who respond negatively to health promotion materials.
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