Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Tactile and Chemical Senses01:27

Tactile and Chemical Senses

360
Tactile senses encompass touch, temperature, and pain, each mediated by specific receptors. Touch receptors detect mechanical energy or pressure against the skin. Sensory fibers from these receptors enter the spinal cord and relay information to the brain stem. Here, most fibers cross over to the opposite side of the brain. The touch information then moves to the thalamus, which projects a map of the body's surface onto the somatosensory areas of the parietal lobes in the cerebral cortex.
360
Factors Affecting Perception01:25

Factors Affecting Perception

1.8K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
1.8K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Assessing the Benefits of an Innovative Chemical Peel Containing Biofunctionals on Adult Acne-Prone Skin: An Exploratory Interventional Study: A Preliminary Report.

Journal of cosmetic dermatology·2026
Same author

Duplex ultrasound evaluation in lymphedema: Pictorial essay.

Phlebology·2026
Same author

Animal-Assisted Activities for Patients with Central Nervous System Disease in Acute Rehabilitation Setting.

Brain sciences·2025
Same author

Dynamic duplex ultrasound for the evaluation of venous circulation in the lower limbs: A pilot study using a portable device.

Phlebology·2025
Same author

Sunscreen sensory attribute prediction via textural, rheological and tribological tests.

International journal of cosmetic science·2025
Same author

Sensory Investigation of Toothpaste Particle Perception in the Mouth.

Journal of texture studies·2025
Same journal

Food Classification for Swallowing Disorders Perception by Senior Population.

Journal of texture studies·2026
Same journal

Improving the Quality of Unwashed Spanish Mackerel (Scomber japonicus) Surimi Using Psyllium Husk Powder: Effects on Gel Properties and Myofibrillar Protein Structure.

Journal of texture studies·2026
Same journal

Texture and Oral Processing Changes Driven by Pectin or Xanthan Shape Liking for Agar-Plum Hydrogels: Sensory and Chewing Effects.

Journal of texture studies·2026
Same journal

Synergistic Enhancement of Gel Properties in Unwashed Silver Carp Surimi by Hydroxypropyl Starch, Gallic Acid, and Xylitol.

Journal of texture studies·2026
Same journal

Comparative Effects of Inulin, Psyllium Husk, and Carob Seed Germ Flour as Fiber-Enriching Ingredients on the Quality of Baromi-2 Rice Flour-Based Gluten-Free Bread.

Journal of texture studies·2026
Same journal

Classification of Sun-Dried Bulk Raisins by Using Statistical Texture Features.

Journal of texture studies·2026
See all related articles

Related Experiment Video

Updated: Sep 12, 2025

Sensitivity Enhancement of Soft Capacitive Pressure Sensors Using a Solvent Evaporation-Based Porosity Control Technique
10:28

Sensitivity Enhancement of Soft Capacitive Pressure Sensors Using a Solvent Evaporation-Based Porosity Control Technique

Published on: March 24, 2023

1.2K

Sensory Perception Optimization of Consumer Products: Toothpaste Tube Squeezability.

Baran Teoman1, Mark Vandeven1, Aileen Cabelly1

  • 1Colgate Global Technology Center, Colgate-Palmolive Company, Piscataway, New Jersey, USA.

Journal of Texture Studies
|August 9, 2025
PubMed
Summary
This summary is machine-generated.

This study found the ideal toothpaste tube "squeezability" by balancing grip force and flow rate. Optimal dispensing enhances consumer product acceptability and informs packaging design.

Keywords:
psychophysicalsensorysqueezabilitytexture analysistoothpaste

More Related Videos

Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment
07:20

Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment

Published on: March 8, 2019

13.7K
Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
09:07

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Published on: September 16, 2015

9.1K

Related Experiment Videos

Last Updated: Sep 12, 2025

Sensitivity Enhancement of Soft Capacitive Pressure Sensors Using a Solvent Evaporation-Based Porosity Control Technique
10:28

Sensitivity Enhancement of Soft Capacitive Pressure Sensors Using a Solvent Evaporation-Based Porosity Control Technique

Published on: March 24, 2023

1.2K
Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment
07:20

Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment

Published on: March 8, 2019

13.7K
Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
09:07

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Published on: September 16, 2015

9.1K

Area of Science:

  • Consumer Product Evaluation
  • Materials Science
  • Tribology

Background:

  • Toothpaste tube design significantly impacts consumer experience.
  • Difficulty in dispensing (too hard or too soft) affects product acceptability.
  • Quantitative assessment of 'squeezability' is crucial for product development.

Purpose of the Study:

  • To determine the optimal range of toothpaste tube squeezability.
  • To correlate sensory perceptions of dispensing ease with instrumental measurements.
  • To provide data for improving toothpaste packaging and product design.

Main Methods:

  • Eight modified toothpaste samples were evaluated by 27 sensory panelists.
  • Instrumental analysis using a tactile glove and texture analyzer measured grip force and squeeze rate.
  • Statistical analysis integrated sensory and textural data.

Main Results:

  • A significant correlation was found between subjective consumer acceptability and objective squeeze force/rate.
  • An optimal 'golden middle' range for toothpaste tube squeezability was identified.
  • The study established quantifiable parameters for desirable toothpaste dispensing.

Conclusions:

  • Optimizing toothpaste tube squeezability enhances consumer satisfaction.
  • Instrumental and sensory data can effectively guide packaging design.
  • This research offers valuable insights for the oral care product industry.