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Does holding decision-makers accountable make them less loss averse? A three-study replication attempt.

Johannes Rollwage1, Jan Alexander Häusser2, Stefan Schulz-Hardt1

  • 1Institute of Psychology, Economic and Social Psychology Unit, University of Göettingen, Göttingen, Germany.

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|August 9, 2025
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Summary

Accountability may not reduce loss aversion as previously suggested. This study attempted to replicate findings but found no significant effect, suggesting a potential issue with the measurement of loss aversion or the link between accountability and loss aversion.

Keywords:
Loss aversionoutcome accountabilityprocess accountabilityreplication

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Area of Science:

  • Behavioral Economics
  • Decision Science
  • Psychology

Background:

  • Accountability is believed to reduce biases in judgment and decision-making.
  • Prior research suggested accountability lessens loss aversion, the tendency to feel losses more intensely than equivalent gains.

Purpose of the Study:

  • To investigate if process or outcome accountability influences loss aversion.
  • To replicate previous findings on the effect of accountability on loss aversion.

Main Methods:

  • Three experiments were conducted, with the third closely replicating a previous study using an expanded sample size.
  • Bayesian analysis was employed to evaluate the evidence for or against the null hypothesis.

Main Results:

  • No significant effect of either process or outcome accountability on loss aversion was observed in the initial experiments.
  • The direct replication attempt also failed to reproduce the original findings, with substantial evidence supporting the null hypothesis.

Conclusions:

  • The link between accountability and reduced loss aversion, as previously reported, could not be established in this research.
  • Potential explanations for the replication failure include issues with the loss aversion measurement tool or a lack of a true connection between accountability and loss aversion.