Social norms research in low resource settings: Opportunities ahead

Including social norms in multi-component sustainable global development interventions can help people break harmful feedback cycles and achieve sustainable intentional social change. To this purpose, we offer here a series of reflections for those embarking on social norms change in low-resource settings. We also highlight several opportunities for future research and programmatic efforts to be deployed in these settings, which can also enhance the field of norm change more generally and support the design of cost-effective programs targeting global development initiatives.