Related Experiment Video
Updated: Sep 11, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
The efficacy of personalization within psychological treatments compared to no or less personalization: A
Susan J Harnas1, Kim F Francken1, Fabiola Müller1
1Department of Medical Psychology, Amsterdam University Medical Center Location University of Amsterdam.
Objective:
This meta-analysis and systematic review assessed whether personalization within psychological treatments for mental health problems or persistent somatic symptoms improves treatment outcomes, compared to non- or less personalized treatments.
Method:
APA PsycInfo, Cochrane Library, MEDLINE, and EMBASE were searched up to January 14, 2024, for randomized controlled trials comparing within-treatment personalization against no or less personalization. Risk of bias was assessed with the Cochrane tool. A meta-analysis was performed using a random-effects model. Additionally, a three-level meta-analysis was conducted, and moderation analyses were performed. A narrative synthesis was included.
Results:
Sixteen studies were included. Risk of bias was low for two studies and high for three studies, and 11 studies had some concerns. Effect sizes were calculated for the subgroups: symptoms, smoking cessation, and treatment process outcomes. For symptoms, the pooled standardized mean difference was 0.07 (95% CI [-0.06, 0.20], p = .28); for smoking cessation, the pooled odds ratio was 1.12 (95% CI [0.84, 1.51], p = .43); and for treatment process outcomes, the pooled standardized mean difference was 0.29 (95% CI [-0.27, 0.85], p = .31). Treatment format (in person/online), personalization factor (preference/individual profile), or personalized treatment aspect (content/modules) did not moderate the effect of personalization.
Conclusions:
Evidence of moderate quality does not convincingly suggest that within-treatment personalization outperforms no or less personalization with respect to treatment outcome. Using evidence-based personalization strategies, future studies should clarify which degree of personalization yields clinically relevant effects for which populations, interventions, and outcomes. (PsycInfo Database Record (c) 2025 APA, all rights reserved).
Related Concept Videos
Elements Crucial for Effective Psychotherapy
The Therapeutic Alliance
The therapeutic alliance refers to the relationship between the therapist and the client. The alliance strengthens when the therapist and the client engage in a nurturing, supportive, trusting, empathetic, and respectful relationship, improving therapeutic outcomes. Therapists must monitor this relationship...
Psychodynamic Therapy
Treatment Strategies for Psychological Disorders
Psychological therapies focus on modifying emotions, thoughts, and behaviors through talking, interpreting, listening, rewarding, challenging, and modeling. Clinical psychologists, counselors, and social workers commonly practice psychotherapy. Clinical...
Humanistic Psychology
This approach...
Interpersonal Psychotherapy
Combination Therapies and Personalized Medicine
The combination of the drug acetazolamide and sulforaphane is a good example of combination therapy to treat cancer. The cells in the interior of a large tumor often die due to the hypoxic and...

