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Perspective Mapping: Tutorial for Collecting Quantifiable Qualitative Interview Data.

Jennifer Mammen1, Mirinda Tyo1, Sandhya Seshadri2

  • 1College of Nursing and Health Sciences, University of Massachusetts Dartmouth, 285 Old Westport Rd, North Dartmouth, MA, 02747, United States, 1 5089998586.

Journal of Medical Internet Research
|August 14, 2025
PubMed
Summary
This summary is machine-generated.

Perspective Mapping is a novel online method combining qualitative interviews with quantitative data collection. This technique enhances understanding of complex health experiences by integrating narrative richness with structured insights.

Keywords:
digital datadigital technologymind mappingmixed methodsonline interviewingpatient experiencequalitativeresearch methods

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Area of Science:

  • Health and behavioral sciences
  • Social sciences
  • Psychology
  • Education

Background:

  • Mixed methods research is crucial for developing patient-reported outcomes and advancing clinical care.
  • Complex health experiences often require both qualitative and quantitative data for full understanding.
  • New technologies enable innovative remote data collection for capturing human experiences.

Purpose of the Study:

  • To introduce and describe Perspective Mapping, a new online interviewing technique.
  • To review the theoretical basis, study design, and implementation of Perspective Mapping.
  • To discuss the strengths, limitations, and applications of this method in health and behavioral sciences.

Main Methods:

  • Perspective Mapping uses mind-mapping software during videoconferencing interviews.
  • Participants co-create structured concept maps in real-time, detailing experiences and categorizing them quantitatively.
  • Combines semistructured interviewing with technology-enhanced card-sorting for participant-driven prioritization.

Main Results:

  • The technique systematically collects qualitative data alongside quantitative assessments of key concepts.
  • It ensures narrative richness and structured data, facilitating deeper understanding of phenomena.
  • Successful applications include research on chronic illness, symptom burden, and digital health technology.

Conclusions:

  • Perspective Mapping offers an innovative, engaging method for remote qualitative and quantitative data collection.
  • It provides richer, more actionable insights for health research, policy, and other social sciences.
  • Consideration of feasibility factors like interviewer skills and participant literacy is essential for successful implementation.