Perspective Mapping: Tutorial for Collecting Quantifiable Qualitative Interview Data

Area of Science:

• Health and behavioral sciences
• Social sciences
• Psychology
• Education

Background:

• Mixed methods research is crucial for developing patient-reported outcomes and advancing clinical care.
• Complex health experiences often require both qualitative and quantitative data for full understanding.
• New technologies enable innovative remote data collection for capturing human experiences.

Purpose of the Study:

• To introduce and describe Perspective Mapping, a new online interviewing technique.
• To review the theoretical basis, study design, and implementation of Perspective Mapping.
• To discuss the strengths, limitations, and applications of this method in health and behavioral sciences.

Main Methods:

• Perspective Mapping uses mind-mapping software during videoconferencing interviews.
• Participants co-create structured concept maps in real-time, detailing experiences and categorizing them quantitatively.
• Combines semistructured interviewing with technology-enhanced card-sorting for participant-driven prioritization.

Main Results:

• The technique systematically collects qualitative data alongside quantitative assessments of key concepts.
• It ensures narrative richness and structured data, facilitating deeper understanding of phenomena.
• Successful applications include research on chronic illness, symptom burden, and digital health technology.

Conclusions:

• Perspective Mapping offers an innovative, engaging method for remote qualitative and quantitative data collection.
• It provides richer, more actionable insights for health research, policy, and other social sciences.
• Consideration of feasibility factors like interviewer skills and participant literacy is essential for successful implementation.