Related Experiment Video
Updated: Sep 11, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Neural markers of optimal decision in individuals with high entrepreneurial intention
Zhiyu Liu1, Shenghao Shi1, Shuang Li2
1Shaanxi Key Laboratory of Behavior and Cognitive Neuroscience, School of Psychology, Shaanxi Normal University, Xi'an 710062, China.
Objectives:
The characteristics of decision-making by so-called "entrepreneurial intenders" are closely related to the success of their future entrepreneurial activity. However, it remains unclear whether individuals with high entrepreneurial intention tend to make optimal decisions, and what the neural markers of this process are in case they do so.
Methods:
In this study, we recruited 561 participants to complete the Individual Entrepreneurial Intent scale. We used their scores on the scale to select 29 participants with high entrepreneurial intention (HEI) and 29 with low entrepreneurial intention (LEI), and collected electroencephalography (EEG) data on them as they performed a decision task.
Results:
The results indicated that individuals with HEI made more optimal decisions and gained more benefits on the task. Moreover, the HEI group exhibited a stronger amplitude of the P2 component and greater power of the theta band in the frontal area of the brain prior to making optimal decisions than non-optimal decisions, while the LEI group did not.
Conclusions:
Our study suggests that the neural markers of optimal decisions in individuals with HEI were more likely to be expressed in terms of the amplitude of the P2 component in frontal area.
More Related Videos
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
05:48The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
Published on: June 12, 2020
Related Concept Videos
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Reason and Intuition
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Secondary Motives: Power Motivation and Achievement Motivation
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Optimal Arousal Theory
Inverted U-Shaped Performance Curve
The...