Personalizing mobile applications for health based on user profiles: A preference matrix from a scoping review

Laëtitia Gosetto1,2, Gilles Falquet1, Fréderic Ehrler3

  • 1Geneva School of Economics and Management, University of Geneva, Geneva, Switzerland.

PLOS Digital Health
|August 19, 2025
PubMed
Summary

Personalizing mobile health apps using user profiles can improve health behavior change. This review identifies key mechanisms and user profiles for effective, tailored interventions to promote healthier lifestyles.

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