Related Experiment Video

Updated: Sep 10, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of

Shuang Zhou^1,2, Norlaile Salleh Hudin¹

¹Sultan Idris Education University, Tanjung Malim, Perak, Malaysia.

|August 20, 2025

Abstract:

For China's omni-channel retailers, retaining customers is of utmost importance. This study identifies the key factors influencing customers repurchase intentions in retail stores. Through omni-channel integration, we propose a framework that explains how social media, store atmosphere, merchandise quality, service quality, and price perception impact repurchase intentions through functional, utilitarian, and hedonic value processing systems. The study utilized an online questionnaire targeting 305 respondents, primarily Chinese consumers, considering age, gender, and income levels to enhance methodological transparency. Data validation encompassed factor analysis, confirmatory factor analysis, and structural equation modeling. The results indicate that factors such as social media, store atmosphere, merchandise quality, service quality, and price perception significantly influence perceived value (serving as mediator variables). These perceived values play a crucial role in enhancing customer satisfaction and brand trust. Furthermore, customer satisfaction and brand trust increase repurchase intentions. The findings of this study offer valuable insights for optimizing customer experience in highly competitive markets like China, enhancing loyalty and repurchase intentions, and promoting the success of omni-channel retail strategies.

More Related Videos

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Related Concept Videos

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Self-Discrepancy Theory

Self-Discrepancy Theory

One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.

Framing Effects

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...

Factorial Design

Factorial Design

Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...

Self-Evaluation: Self-Enhancement and Self-Verification

Self-Evaluation: Self-Enhancement and Self-Verification

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...

The Sense of Self: Reflected Self-Appraisal and Social Comparison

The Sense of Self: Reflected Self-Appraisal and Social Comparison

According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...

Articles linked to this work by shared authors, journal, and citation graph.

Advancing e-commerce user purchase prediction: Integration of time-series attention with event-based timestamp encoding and Graph Neural Network-Enhanced user profiling.

PloS one·2024

See all related articles