The Use of Memes to Improve Feedback Form Completion Rates Among Medical Students: A Quality Improvement Project

Area of Science:

• Medical Education
• Quality Improvement
• Health Professions Education

Background:

• High-quality feedback from medical students is crucial for improving clinical placements.
• Low response rates for feedback forms hinder continuous improvement efforts.
• This study addresses the challenge of low medical student feedback response rates.

Purpose of the Study:

• To assess the current feedback form response rate at medical centers.
• To improve feedback form completion rates using humorous, culturally relevant memes.
• To evaluate the effectiveness of meme-based reminders in quality improvement.

Main Methods:

• A two-cycle quality improvement project was conducted.
• Cycle 1: Standard email/WhatsApp reminders were used.
• Cycle 2: Placement-individualized memes were added to reminders sent at key intervals.

Main Results:

• Response rates were compared between the two cycles.
• The use of memes significantly increased the response rate from 32.3% to 85.5% (p < 0.001).
• A chi-square test confirmed the significant difference in response rates.

Conclusions:

• Incorporating humor and culturally relevant memes effectively improved feedback form completion rates.
• Memes served as an engaging tool to boost student participation in feedback.
• This strategy allows for better quality assessment of medical placements.