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Managing minor ailments and pharmacy services: How do people make their decisions?
Léa Charnaux1,2,3,4, Jérôme Berger1,2,3,4, Clémence Perraudin1,2,3,4
1School of Pharmaceutical Sciences, University of Geneva, Geneva, Switzerland.
Plos One
|August 26, 2025
Summary
Public awareness of pharmacy services for minor ailments is low. Improving communication and incentives can boost service uptake and better orient healthcare.
Area of Science:
- Healthcare Management
- Public Health
- Pharmaceutical Services
Background:
- Healthcare systems face rising costs and workforce shortages, necessitating optimal resource allocation.
- Community pharmacy services for minor ailments are underutilized.
- Understanding public decision-making for minor ailment management is crucial.
Purpose of the Study:
- To explore public decision-making processes for managing minor ailments.
- To identify factors influencing the choice of pharmacy services.
- To assess public awareness, willingness to use, and pay for pharmacy services.
Main Methods:
- A cross-sectional online survey was conducted in Switzerland with 508 participants.
- A self-administered questionnaire explored decision-making in three clinical scenarios.
- Public knowledge and willingness to use/pay for pharmacy services were assessed.
Main Results:
- Symptom severity and time to resolution were key decision factors.
- Pharmacy choice depended on perceived staff skills and medicine access.
- Public awareness of pharmacy services was low, with higher willingness for autonomous prescribing but low willingness to pay.
Conclusions:
- A significant gap exists between potential demand for pharmacy minor ailment services and public awareness/valuation.
- Enhanced communication, service standardization, and targeted incentives are needed to increase service uptake.
- These improvements can support healthcare system goals for better patient orientation.
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