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Related Concept Videos

Surveys02:16

Surveys

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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
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There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.
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Ethnic Identity within a Larger Culture01:27

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Adolescents from ethnic minority backgrounds face a multifaceted journey in forming their identities, shaped by the intersections of cultural expectations and personal exploration. For these adolescents, identity formation involves not only typical developmental challenges but also navigating the perceptions and attitudes of the majority culture. As they grow, adolescents in ethnic minority groups often become increasingly aware of stereotypes, social biases, and discrimination, all of which...
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Robbers Cave04:49

Robbers Cave

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During the 1950s, the landmark Robbers Cave experiment demonstrated that when groups must compete with one another, intergroup conflict, hostility, and even violence may result. At the Oklahoman summer camp, two troops of boys—termed the Rattlers and the Eagles—took part in a week-long tournament. During this time, their negativity culminated in derogatory name-calling, fistfights, and even vandalism and destruction of property. However, this work also revealed that such tension...
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Archival Research01:40

Archival Research

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Some researchers gain access to large amounts of data without interacting with a single research participant. Instead, they use existing records to answer various research questions. This type of research approach is known as archival research. Archival research relies on looking at past records or data sets to look for interesting patterns or relationships. For example, a researcher might access the academic records of all individuals who enrolled in college within the past ten years and...
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  11. Using Formative Research To Understand Immigrant Settlement In Southern Alberta, Canada

Using Formative Research to Understand Immigrant Settlement in Southern Alberta, Canada

Debra Z Basil1, Kathleen Boniol1, Janelle Marietta1

  • 1Marketing Area, Dhillon School of Business, University of Lethbridge, Lethbridge, AB, Canada.

Social Marketing Quarterly
|August 27, 2025

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View abstract on PubMed

Summary
This summary is machine-generated.

Social marketing can improve immigrant settlement by addressing key barriers like employment and loneliness. This study in Southern Alberta highlights the need for community-based participatory research to develop effective support programs for newcomers.

Area of Science:

  • Sociology and Public Health
  • Social Marketing and Community Development

Background:

  • Global migration is increasing, presenting challenges for immigrants integrating into new communities.
  • Canada is experiencing record immigration, necessitating effective community support systems for newcomers.
  • Identifying settlement barriers and utilizing social marketing are crucial for improving the immigrant experience.

Purpose of the Study:

  • To identify key barriers faced by immigrants settling in Southern Alberta, Canada.
  • To explore how social marketing strategies can facilitate immigrant settlement and integration.
  • To inform the development of social marketing programs in partnership with non-profit organizations.

Main Methods:

  • Formative research including surveys with 77 new immigrants in Southern Alberta (conducted in English, Spanish, and Tagalog).
Keywords:
Canadacommunity-based participatory researchformative researchimmigration settlement

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  • Interviews with representatives from an umbrella organization supporting immigrant settlement.
  • Insights from a community-based participatory research group.

    • Main Results:

    • Primary motivations for migration included joining family/friends and educational pursuits.
    • Key settlement challenges identified: employment, finances, social connections (friends/family), and transportation.
    • Low awareness and utilization of non-profit and civil society services were reported by participants.

    Conclusions:

    • Social marketing programs, especially when developed through community-based participatory research (CBPR), can effectively address immigrant needs.
    • Engaging community members in program design ensures relevance and resource alignment for stakeholders.
    • Settlement service organizations should adopt social marketing to enhance communication and improve newcomer experiences.
    mid-sized cities
    social marketing