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Moralizing Consent: Three Field Studies Testing a Student-Led Intervention at University Parties.

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Area of Science:

  • Social Psychology
  • Moral Psychology

Background:

  • Moralization transforms preferences into moral values.
  • Affirmative consent to sexual activity is evolving in moral status on U.S. college campuses.

Purpose of the Study:

  • To investigate how messages impact students' moralization of affirmative consent.
  • To understand the role of context in moralization processes.

Main Methods:

  • Randomly assigned moralistic vs. informational messages about consent at party entrances.
  • Compared message effects in social clubs with and without prior consent messaging.
  • Analyzed administrative conduct complaints for potential impact of consent messaging.

Main Results:

  • In a club with prior consent messaging, moralistic messages increased moralization of consent.
  • In a club without prior messaging, informational messages increased moralization of consent.
  • Weak evidence suggested a small reduction in conduct complaints following the intervention.

Conclusions:

  • Message framing and existing social norms interact to influence the moralization of affirmative consent.
  • Tailored, context-specific messaging is crucial for shaping group values regarding consent.
  • Findings advance understanding of moralization processes and offer practical insights for campus interventions.