Stakeholders' Perceptions of the Nature-Based Healing Industry in South Korea: A Q Methodology Study

Background/Objectives: This study explores the subjective perceptions of stakeholders in South Korea's nature-based healing industry and employs Q methodology to classify their viewpoints. As the healing industry continues to evolve across sectors such as forest therapy, marine healing, and healing agriculture, understanding diverse stakeholder perspectives is essential for informing coherent and inclusive policy development. Methods: A total of 25 participants-including policymakers, practitioners, and service users-sorted 39 statements derived from academic and media sources. This study analysed the data using Ken-Q software, applying principal component analysis with Varimax rotation. Results: The results revealed four distinct perception types: (1) a comprehensive and service-oriented type emphasising universal access and public benefit, (2) a professionalism-oriented type advocating for systematic administration and regional development, (3) a differentiation-oriented type concerned with conceptual clarity and distinctiveness, and (4) a sustainability-oriented type emphasising long-term impacts and collaborative structures. Conclusions: These findings highlight the multi-dimensional nature of stakeholder perceptions and suggest the need for differentiated governance strategies. By incorporating public choice theory and complementary insights from health economics, this study provides an empirical foundation for understanding stakeholder-driven policy considerations in developing nature-based healing services.