Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Stereotype Content Model02:16

Stereotype Content Model

14.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.9K
Ranks01:02

Ranks

286
Unlike parametric methods, nonparametric statistics are ideal for nominal and ordinal data, requiring fewer assumptions about the population's nature or distribution. This makes nonparametric methods easier to apply and interpret, as they do not depend on parameters like mean or standard deviation. One common approach in nonparametric analysis is to sort data according to a specific criterion. For instance, we might arrange weather data from hottest to coldest days in a month or rank cities...
286
Response Surface Methodology01:16

Response Surface Methodology

263
Response Surface Methodology (RSM) is a collection of statistical and mathematical techniques used to develop, improve, and optimize processes. It is particularly valuable when many input variables or factors potentially influence a response variable.
The process of RSM involves several key steps:
263
Confidence Coefficient01:24

Confidence Coefficient

7.8K
The confidence coefficient is also known as the confidence level or degree of confidence. It is the percent expression for the probability, 1-α, that the confidence interval contains the true population parameter assuming that the confidence interval is obtained after sufficient unbiased sampling; for example, if the CL = 90%, then in 90 out of 100 samples the interval estimate will enclose the true population parameter. Here α is the area under the curve, distributed equally under...
7.8K
Friedman Two-way Analysis of Variance by Ranks01:21

Friedman Two-way Analysis of Variance by Ranks

296
Friedman's Two-Way Analysis of Variance by Ranks is a nonparametric test designed to identify differences across multiple test attempts when traditional assumptions of normality and equal variances do not apply. Unlike conventional ANOVA, which requires normally distributed data with equal variances, Friedman's test is ideal for ordinal or non-normally distributed data, making it particularly useful for analyzing dependent samples, such as matched subjects over time or repeated measures...
296
The Availability Heuristic01:08

The Availability Heuristic

6.4K
A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
6.4K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Entropy and Normalization in MCDA: A Data-Driven Perspective on Ranking Stability.

Entropy (Basel, Switzerland)·2026
Same author

Impact of Normalization on Entropy-Based Weights in Hellwig's Method: A Case Study on Evaluating Sustainable Development in the Education Area.

Entropy (Basel, Switzerland)·2024
Same author

Extended Hellwig's Method Utilizing Entropy-Based Weights and Mahalanobis Distance: Applications in Evaluating Sustainable Development in the Education Area.

Entropy (Basel, Switzerland)·2024
Same author

The Impact of the Intuitionistic Fuzzy Entropy-Based Weights on the Results of Subjective Quality of Life Measurement Using Intuitionistic Fuzzy Synthetic Measure.

Entropy (Basel, Switzerland)·2023
Same author

The Extended Linguistic Hellwig's Methods Based on Oriented Fuzzy Numbers and Their Application to the Evaluation of Negotiation Offers.

Entropy (Basel, Switzerland)·2022
Same author

On Some Extension of Intuitionistic Fuzzy Synthetic Measures for Two Reference Points and Entropy Weights.

Entropy (Basel, Switzerland)·2022

Related Experiment Video

Updated: Sep 10, 2025

Evaluating Flight Performance and Eye Movement Patterns Using Virtual Reality Flight Simulator
03:49

Evaluating Flight Performance and Eye Movement Patterns Using Virtual Reality Flight Simulator

Published on: May 19, 2023

1.1K

Airline Ranking Using Social Feedback and Adapted Fuzzy Belief TOPSIS.

Ewa Roszkowska1, Marzena Filipowicz-Chomko1

  • 1Faculty of Computer Science, Bialystok University of Technology, Wiejska 45A, 15-351 Białystok, Poland.

Entropy (Basel, Switzerland)
|August 28, 2025
PubMed
Summary

This study introduces a novel framework using Fuzzy Belief Structures and TOPSIS to analyze airline customer satisfaction from online reviews. It reveals consistent high performance from airlines like Singapore Airlines, ANA, EVA Air, and Air New Zealand.

Keywords:
Tripadvisorairlines rankinge-commerceentropy measurefuzzy decision makingonline consumer reviewordinal scalesynthetic measure

More Related Videos

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
08:12

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

Published on: March 1, 2022

2.6K
Eye Tracking During A Complex Aviation Task For Insights Into Information Processing
07:48

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Published on: April 4, 2025

567

Related Experiment Videos

Last Updated: Sep 10, 2025

Evaluating Flight Performance and Eye Movement Patterns Using Virtual Reality Flight Simulator
03:49

Evaluating Flight Performance and Eye Movement Patterns Using Virtual Reality Flight Simulator

Published on: May 19, 2023

1.1K
A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
08:12

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments

Published on: March 1, 2022

2.6K
Eye Tracking During A Complex Aviation Task For Insights Into Information Processing
07:48

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Published on: April 4, 2025

567

Area of Science:

  • Data Science
  • Artificial Intelligence
  • Social Network Analysis

Background:

  • User-generated reviews on platforms like TripAdvisor offer valuable insights into airline service quality.
  • Analyzing these reviews is challenging due to subjective linguistic scales, incomplete data, and social influence.

Purpose of the Study:

  • To develop an information-driven decision-making framework to extract meaningful insights from complex social feedback systems.
  • To propose a novel method for measuring synthetic satisfaction in digital opinion networks.

Main Methods:

  • Integrating Fuzzy Belief Structures with the TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method.
  • Modeling user opinions as fuzzy belief distributions to handle linguistic uncertainty.
  • Applying Shannon entropy to assess the consistency of customer satisfaction ratings.

Main Results:

  • The proposed framework successfully derives airline rankings based on aggregated customer satisfaction.
  • Singapore Airlines, ANA, EVA Air, and Air New Zealand consistently ranked high across different fuzzy models.
  • High satisfaction airlines demonstrated low entropy, indicating stable and consistent service quality.

Conclusions:

  • The developed framework provides a robust and interpretable benchmark for airline service quality assessment.
  • The study confirms the stability and reliability of the Airline Satisfaction Index (ASI).
  • Consistent high performance is linked to both high average scores and low rating entropy.