Designing Religiously Informed and Culturally Acceptable Tobacco Cessation Interventions for UK-Based Muslims.
Felix Naughton1, Sylvia Barnes1, Carole Gardener1
1School of Health Sciences, University of East Anglia, Norwich NR4 7UL, UK.
Summary
Culturally tailored tobacco cessation support for British Muslims is most effective before or after Ramadan, not during. Community input favored gentle religious messaging and traditional support methods over intense religious framing.
Area of Science:
- Public Health
- Behavioral Science
- Community Engagement
Background:
- Higher tobacco use rates observed in global Muslim communities, particularly men.
- British Muslims exhibit low engagement with tobacco cessation services.
- Ramadan presents a potential, yet underexplored, opportunity for smoking cessation interventions.
Purpose of the Study:
- To gather insights from British Muslim communities on culturally adapted tobacco cessation support.
- To understand community perspectives on utilizing Ramadan for smoking cessation.
Main Methods:
- Public and patient involvement and engagement (PPIE) project conducted.
- Discussions held with fifteen PPIE representatives from diverse British Muslim communities.
- Key views summarized into thematic points.
Main Results:
- Community members suggested 'light touch' religious messaging, avoiding over-emphasis.
- Quitting during Ramadan deemed challenging due to fasting and routine reinforcement of smoking.
- Preference for quitting before or after Ramadan, leveraging reduced smoking during the fasting period.
- Support for digital cessation tools, but a stronger preference for traditional, interpersonal support and community influencers.
Conclusions:
- Culturally tailored tobacco cessation support is more promising before or after Ramadan.
- Gentle, religiously relevant messaging can aid engagement, but strong or negative religious framing should be avoided.
- Community engagement is crucial for developing effective, culturally sensitive interventions.
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