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  11. Wic Participant Perspectives: Facilitated By Social Support, Challenged By Shopping Barriers

WIC Participant Perspectives: Facilitated by Social Support, Challenged by Shopping Barriers

Katharina C Fiedler1, Danielle L Lee1, Jessica Rangel2

  • 1Nutrition Policy Institute, University of California Agriculture and Natural Resources, Oakland, CA.

Journal of Nutrition Education and Behavior
|August 28, 2025

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View abstract on PubMed

Summary
This summary is machine-generated.

Participants value supportive WIC services and social support, but challenges like misperceptions and difficult shopping experiences hinder program participation. Improving these areas could enhance WIC retention and benefit usage.

Area of Science:

  • Public Health and Nutrition Policy
  • Qualitative Research Methods

Background:

  • The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) faces challenges with underutilization and recent program changes.
  • Understanding participant experiences is crucial for optimizing program effectiveness.

Purpose of the Study:

  • To identify facilitators and barriers to participation, retention, and benefit redemption within the WIC program.
  • To inform strategies for improving WIC program engagement and outcomes.

Main Methods:

  • Qualitative study employing virtual focus groups and interviews with WIC participants.
  • Grounded theory analysis of verbatim transcripts from 44 English- and Spanish-speaking participants across 19 states and territories.

Main Results:

Keywords:
WICparticipationqualitativeshopping

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  • Facilitators include supportive WIC services (foods, nutrition education, breastfeeding support) and social support, particularly for women in transition.
  • Barriers involve initial misunderstanding of WIC, benefit misperceptions, and challenging shopping experiences (finding eligible foods, stigma).

Conclusions:

  • WIC participants highly value program staff, services, and social support.
  • Addressing misperceptions and improving shopping experiences (e.g., self-checkout, online ordering) can enhance WIC retention and benefit usage.
  • Further research is needed, especially concerning recent WIC food package modifications.
social support