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Do environmental values drive artificial intelligence products green purchasing behavior? A value-attitude-behavior

Jingchen Ma1, QiaoYi Wang1, Danping Liu1

  • 1School of Management, Xihua University, No.9999 Hongguang Avenue, Pidu District, Chengdu, Sichuan Province, China.

Acta Psychologica
|August 30, 2025
PubMed

Keywords:
AI products green purchasing behaviorEnvironmental valuesPrice sensitivityValues-attitude-behavior model

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