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Green and resilient hotel operations through mega-event legacies
Toyirova Sarvinoz Atoevna1,2, Lourdes Canós-Darós1, Estefanía Osorio-Acosta1
1Department of Business Organization, Universitat Politècnica de València, Valencia, Spain.
Mega-events can drive hotel sustainability upgrades, like green tech and training. However, these legacies are complex, with challenges like short-term initiatives and cost burdens impacting long-term success.
Area of Science:
- Tourism Management
- Event Management
- Sustainability Science
Background:
- Mega-events aim for sustainability legacies in host destinations.
- Hotel operations are crucial for achieving these environmental and social goals.
- Mechanisms for realizing sustainability legacies in hotels are not well understood.
Purpose of the Study:
- To explore how mega-events catalyze sustainability upgrades in hotel operations.
- To identify the factors influencing the operationalization of sustainability commitments in hotels.
- To analyze the long-term environmental and social value generated by these initiatives.
Main Methods:
- Multiple case study design analyzing secondary data.
- Inclusion of sustainability reports, certifications, and post-event assessments.
- Focus on five host cities: London, Tokyo, Dubai, Rio de Janeiro, and Doha.
Main Results:
- Mega-events act as catalysts for hotel sustainability upgrades (e.g., energy efficiency, green training).
- Positive outcomes include emissions reduction and enhanced organizational resilience.
- Challenges persist, including short-lived initiatives, cost burdens, and accountability gaps.
Conclusions:
- Sustainability legacies from mega-events in hotels are complex and context-dependent.
- Motivations, constraints, and outcomes interact to shape legacy effectiveness.
- Not all sustainability upgrades result in universally positive 'win-win' scenarios.
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