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Communicating Health Research With Plain Language
Rachel L Randell1, Heather P Wilson1, Maya I Ragavan2
1Duke University, Durham, NC, USA.
Abstract:
Although critical to enacting change, effectively communicating clinical and public health research results remains a challenge. In a webinar that occurred on December 7, 2023, a group of clinical and public health researchers and communications specialists convened to share their experiences using plain language materials to communicate research results. Herein, they provide practical guidance and case examples of lay summaries, infographics, data dashboards, and zines, along with challenges and potential solutions. Discussion illuminated the critical importance of partnering with communities who represent the intended beneficiaries of the research to plan, create, and disseminate materials. Accordingly, researchers should plan early, prepare, and dedicate resources for results dissemination. Researchers can use this guidance to develop plain language research dissemination materials, help connect with their audiences to inform and influence their understanding, and empower action to ultimately improve health and well-being.
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