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Using Generative Art to Convey Past and Future Climate Transitions
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More than scientists: How message and messenger attributes influence viewers' climate change intentions

Donald W Hine1, Keri L Phillips2, Michael J Hine3

  • 1School of Psychology, Speech and Hearing, University of Canterbury, Christchurch, Canterbury, New Zealand.

Plos One
|September 10, 2025
PubMed
Summary

Climate change communication is more effective when scientists are older, male, and attractive. Tailoring messages to political views, like using affiliation language for liberals, boosts public motivation to act.

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