A cross-cultural investigation of the short version of the Celebrity Attitude Scale (CAS-7) across five countries
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View abstract on PubMed
Summary
This summary is machine-generated.The 7-item Celebrity Attitude Scale (CAS-7) reliably measures celebrity worship across diverse cultures. Its factor structure is consistent, validating its use internationally for assessing obsessive admiration of celebrities.
Area Of Science
- Psychology
- Social Sciences
- Media Studies
Background
- Celebrity worship, defined as obsessive admiration, is a significant area of psychological research.
- The 23-item Celebrity Attitude Scale (CAS) has been the standard measure; a 7-item version (CAS-7) was recently developed.
- Previous validation of the CAS-7 was limited to a Hungarian adult sample.
Purpose Of The Study
- To validate the psychometric properties of the CAS-7 in a cross-cultural context.
- To confirm the reliability and factor structure of the CAS-7 beyond its original sample.
- To establish the CAS-7's suitability for international research on celebrity worship.
Main Methods
- Cross-sectional study utilizing online questionnaires.
- Data collected from 4,353 participants across five countries: Canada, Hungary, Indonesia, Iran, and the US.
- Analysis focused on the factor structure and reliability of the CAS-7.
Main Results
- A bifactor structure, comprising a general celebrity worship factor and specific entertainment-social and intense-pathological factors, demonstrated the best fit across all national samples.
- Reliability indices for the general celebrity worship factor were consistently good.
- The factor structure of the CAS-7 was robust and consistent across diverse cultural groups.
Conclusions
- The CAS-7 is a reliable and valid measure for assessing celebrity worship.
- The findings support the cross-cultural applicability and consistency of the CAS-7's factor structure.
- The CAS-7 is suitable for use in international research investigating attitudes towards celebrities.
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