Related Experiment Video
Updated: Jan 18, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Is episodic future thinking effective in mitigating the influence of time preference in time trade-off?
Zhongyu Lang1,2, Liying Zhang3,4, Stefan A Lipman3,4
1Erasmus School of Health Policy & Management, Erasmus University, P.O. Box 1738, 3000 DR, Rotterdam, the Netherlands. zhongyu.lang@eshpm.eur.nl.
Objectives:
The composite time trade-off (cTTO) method has been found to be influenced by time preferences for future life years, which typically results in a downward bias on cTTO utilities without adjustment. Contrary to prior research that adjusted for this distortion ex-post, this study takes an ex-ante approach, using Episodic Future Thinking (EFT), to potentially prevent time preference distortion. We aim to investigate the effect of EFT on time preference and cTTO utilities compared to using alternative methods.
Methods:
A total of 150 participants from the UK general public were recruited for interviewer-led online interviews and randomly assigned to either the control or treatment group. In the control group, they were asked to recall recent memories using the Episodic Recent Thinking (ERT) protocol, serving as filler tasks; in the treatment group, they were asked to imagine life in the next 10 to 20 years, i.e. using an EFT protocol. Afterwards, respondents were asked to value seven EQ-5D-5L health states with cTTO tasks, followed by a nonparametric method to measure time preference.
Results:
We observed a similar pattern of time preference across the two groups, with the majority discounting positively. EFT did not significantly affect time preference. In addition, the difference between cTTO utilities mitigated by EFT and those adjusted using the ex-post approach for time preference is minimal.
Conclusions:
In conclusion, EFT does not seem to mitigate time preference for life years and has negligible effect on cTTO utilities, necessitating alternative strategies for reducing bias in health utilities.
More Related Videos
07:47Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
13:20Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
Published on: December 5, 2025
Related Concept Videos
Framing Effects
Counterfactual Thinking
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Reason and Intuition
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...