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How facemasks shape trust in social interactions.

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Wearing facemasks, widely adopted during the COVID-19 pandemic, increased perceived trustworthiness. Masked faces were judged more trustworthy, leading to increased trust in certain situations.

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Area of Science:

  • Social Psychology
  • Behavioral Economics
  • Human-Computer Interaction

Background:

  • Face coverings can influence perceived trustworthiness by obscuring facial cues or signaling wearer characteristics.
  • The COVID-19 pandemic saw widespread adoption of facemasks, which both hid faces and were associated with pro-social intentions.

Purpose of the Study:

  • To investigate the impact of facemasks on judgments of wearer trustworthiness.
  • To determine if facemasks affect interpersonal trust and interactions.

Main Methods:

  • Three experiments were conducted using a trust game paradigm.
  • Participants interacted with masked or unmasked counterparts in a two-player trust game (Experiments 1 & 2).
  • A direct choice task assessed trust between masked and unmasked individuals (Experiment 3).

Main Results:

  • Masked faces were consistently judged as more trustworthy than unmasked faces across all experiments.
  • While trust behavior wasn't affected in Experiments 1 & 2, Experiment 3 showed over 70% chose to trust the masked person.
  • The decision to trust the masked person in Experiment 3 correlated with perceived trustworthiness differences.

Conclusions:

  • Facemasks can enhance perceived trustworthiness and potentially increase trust in specific interaction contexts.
  • Situations with salient trust cues, like joint evaluation, may amplify the trust-enhancing effect of facemasks.
  • The findings suggest that facemasks can alter social perceptions and influence trust-related behaviors.